EP129: Results Based Programming, Offline and Online Coaching Success Principles with Jason Brown

Jason Brown, a combat veteran, and former box owner is the founder of Box Programming & Jason Brown Coaching, and published Author of “Lower-body Training” via Human Kinetics. Jason has a Masters of Science degree in Exercise Science, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell. He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association.

Jason and I finally get to do a show on the Vigor Life Podcast and since we both love the conjugate training model, owned gyms, and do some form of education of coaches nowadays, this conversation was full of insights on best program design principles, insights to succeed as a in person coach or gym owner, or how to develop your brand online. There’s so many nuggets to take away from the conversation with Jason.

IN THIS EPISODE YOU’LL LEARN:

• How Jason got started in coaching and the one thing he did all top level coaches must do.
• The thing that made Jason become bought into the Conjugate Method.
• The moment Crossfit humbled Jason and led him to diving deep into conditioning.
• Why conditioning helps every goal whether longevity and health, muscle building, performance, and body composition; “just walking” is NOT enough.
• Starting his first gym after coming out of the military and why he chose Crossfit.
• The moment Jason realized he had a programming business in the Crossfit space and how 40,000 people started doing his programs.
• Why research shouldn’t be the main thing you put all your focus on and you have to be on the floor learning from experience.
• The reason coaches MUST create content to answer their clients and prospects answers, and get buy in into your business.
• Why neither Jason or I market with “before and after” pictures much, and why you shouldn’t make it your main approach.
• The 3 things I learned from Frank Kern that will help you become a 10x better marketer.
• The way Jason delivers incredible amounts of value and never runs out of leads that want to work with him without doing any sales calls.
• The behind the scenes of Jason’s Conjugate programming for different levels of clients.
• The NEED for having a training system that is engaging, challenging, fun, and trains different qualities at the same time – a winner in program design.
• The ONE question that should guide your clients program design.
• STOP doing these exercises no matter what, and making your clients get better results and better retention.
• Micro-dosing explosive and plyo work with any client, and how to integrate it into your programming.
• What the successful clients in their 50,60, and 70’s do, and what do they NOT do.
• The counterintuitive insight of accommodating resistance being a great tool even beginners.
• Becoming an elite coach AND elite at generating leads for your business.
• The BIG obstacle when it comes to online clients that most people don’t know about.
• The resources Jason and I are currently researching to become better coaches.
• Remember what your craft is and never stop improving it!

LINKS AND RESOURCES:

Jason Brown:  www.JasonBrownCoaching.com

Lower Body Training Book: https://www.amazon.com/Lower-Body-Training-Definitive-Performance/dp/1718206879/ref=sr_1_1?crid=2IXLP1YB3WHYI&keywords=jason+brown+human+kinetics&qid=1669269066&sprefix=jason+brown+human+kinetics%2Caps%2C152&sr=8-1

The Ultimate Programming Playbook: https://www.jasonbrowncoaching.com/the-ultimate-programming-playbook

Ultimate MMA Conditioning: https://www.amazon.com/Ultimate-MMA-Conditioning-Joel-Jamieson/dp/B0884JYFS4/ref=sr_1_1?crid=RFRT1NYFC39Q&keywords=mma+conditioning&qid=1669269195&sprefix=mma+conditioning+%2Caps%2C162&sr=8-1

Vigor Life Podcast (iTunes)  h

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

EP 128: How To Master The Skills Of An Elite Coach, Practical Programming and Success in The Fitness Industry w/ Lee Boyce

I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio:

Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men’s Health, Men’s Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance.

Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry.

IN THIS EPISODE YOU’LL LEARN:

• What is a missing link for most coaches that is hindering their success in the industry.
• Why the rise of social media coaches has hindered some foundational skillsets of a coach.
• Lee’s crucial reason to start your career training in a big box while also __________ .
• How to distill high level knowledge into practical lessons that can be applied with clients the next day.
•  When and when NOT to follow templates and what “formula’s” tell you to do.
• Massively underutilized strategy – role play scenarios, case studies, and problem solving of yourself and your team.
• Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away.
• The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you.
• Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before).
• Why you should have different main lifts for each of your clients and how do you determine them.
• Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take.
• The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better.
• The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond.
• There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results.
• Why chasing strength is NOT the best choice after a certain period of time.
• Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients.
• How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business.
• The crazy tip that will help you blow up your in person training business.
• How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing.
• Why crucial conversations are the fastest way to improve how you communicate.
• The things Lee is studying to improve as a coach and help his clients even more.

LINKS AND RESOURCES:

Lee Boyce Website https://www.leeboyce.com/

Lee Boyce Instagram https://www.instagram.com/coachleeboyce/?hl=en

Book: Strength Training For All Body Types https://us.humankinetics.com/products/strength-training-for-all-body-types?_pos=1&_sid=e6f515ce7&_ss=r

Vigor Life Podcast (iTunes)  h

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

EP 127: A Masterclass On How To Build Your In Person and Online Fitness Business

While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future.

If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day.

Dive into the episode and take ACTION on the things taught!

IN THIS EPISODE YOU’LL LEARN:

• A path and a plan to building a fitness business is critical, but you’re going to have to put in the work and the ______.
• The current 3 best models (and ones that will crush in the future) for in person training.
• Why you should be a “cook” first before you become a “chef” in your fitness business, when it comes to training AND when it comes to business systems.
• The 3C’s that lead to the 3R’s in your business and why you have to spend the MOST time on them right now.
• What does “Getting Eyeballs” mean and why you should become excellent at it and you’ll always get more leads than other trainers.
• The 3-part process that gets people from fining out about you to becoming our client.
• The simplest way to figure out your Avatar and discover who to talk to and market to when creating your content.
• How to create a powerful and outrageous front end offer that people would feel dumb not to take you up on it!
• Why it’s ludicrous to NOT offer a money back guarantee on your front end offer.
• Differentiate yourself by spending more money on the experience of the client on the front end.
• 6 Principles of a great offer from a marketing legend.
• Examples of Facebook ads that we have ran with success, steal it and use it.
• My not so secret content to offer ratio that works but may make you realize you’re not doing it right.
• The Key 4 Strategy I use to execute and get [email protected]*t done every week in my business, mirror it and skyrocket your productivity.
• The 6 categories of marketing I use in my business and examples of how to create a successful marketing calendar.
• The 4-step Referral Strategy that is a system, and in an of itself, can increase your business next year (if you did nothing else that I share in this episode).
• The KPI system and domination follow up system to skyrocket your business results.
• The content creation system I use and the content marketing process to generate leads from your e-mail, social channels, and blog posts.
• “Old school” marketing strategies that will make you money today (and will only need your time and your hustle).
• What events to run to create more impact in the community, generate more leads, and sign up more clients, and how to do it.
• 3 things non of your competitors are doing and if you do them you’ll blow them out of the water.
• Discover how I research the best content to create as well as how to create quality content fast.

And much. MUCH more….

LINKS AND RESOURCES:

Yo Grow Your Gym  www.YoGrowYourGym.com/mastermind

Yo! The Business and Fitness Podcast h

Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com

Vigor Life Podcast (iTunes)  h

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.