Functional Training Centre

EP011: The 12 Principles Of Coaching Excellence And How To Use Them In Training, Business And Life

Do you think that you are a coach in the line of work that you do? I’d have you consider that we are all coaches in certain areas of our life, or at particular times in our life. Most people view a coach as someone who is in charge of a sports team, and don’t really see themselves as having (or needing) the skill-set. But when you dig into the “assets” of top professionals in any industry, especially one that is service-oriented, you will find that these individuals have a lot of the same abilities found in the job description of a coach.

A dad is a coach. A friend is a coach at times. A leader is a coach. A sales person is a coach. A ______ is a coach.

We are all coaches in one way or another, and one of the most critical abilities that we can learn to improve our life is self-coaching;, which also leads to helping others at home, at work, and in life.

Here are the 12 principle of coaching excellence I cover that are crucial to your self-development:

  1. Know, Do, and Coach
  2. Teach and Communicate Effectively
  3. Control Information Transfer (aka Keep It Simple)
  4. Being a Motivator – Unlocking Motivation and Potential
  5. Asking Good Questions
  6. Leading by Example
  7. Displaying Commitment
  8. Coach Excellence
  9. Crediting (Shining A Light) On Success
  10. Taking Responsibility
  11. Challenge The Process
  12. Inspire Shared Vision

Apply these principles into your life and business day in and day out (start with just one or two daily practices then build the skill- sets) and you will not only excel in your career, but also build better, stronger, and deeper relationships in all areas of your life.


  • How coaching principles can improve your business, your family, and your relationships and why you’re shooting yourself in the foot not improving these most valuable skill-sets
  • What “been there, done that and still doing it” means and how it applies to hiring coaches or being a coach yourself (this is the key to not falling out of integrity with yourself or the marketplace)
  • Why less is more when it comes to communication and how studying under the world’s best coaches made me realize that I needed to shut my mouth more – discover how to up your coaching game by saying less
  • How trying to sound smart can make the client feel dumb, and why your ego will ruin the results they are getting – and the simple solution to get clients better results
  • Why you can’t create motivation for someone but you can unlock with the “secret” to knowing what that person’s driving forces are
  • How the science and art of storytelling is a skill-set that that can skyrocket your influence and will be a critical factor that makes or breaks your coaching and business in the next 10 years
  • How asking the RIGHT questions can help people solve their own problems and why most coaches suck at it (and a great example of how to get better at this)
  • A critical principle that if not followed can instantly destroy your integrity in any field (skip this and it will be hard to recover trust)
  • Why emotions are overrated and the 3 steps to true commitment while shaping your identity (discover what most people do that is turned on its head)
  • Why you’re wrong about everything (and so am I) and how it’s the best thing that could ever happen to you
  • What I learned from Richard Branson that helped me find new ways of innovating for my clients and the Vigor Ground Fitness and Performance gym
  • How solving a problem including a frail old lady, your best friend, and a girl of yours dreams can determine how well you will find solutions in your business
  • Why sharing your story can be the catalyst for clients to choose your business, inspire them to follow their own dreams and be more compliant with their actions (this goes for your team in business too)


BookCo-Active Coaching: Changing Business, Transforming Lives (Henry Kimsey-House) 
BookMotivational Interviewing: Helping People Change Behavior (William Miller)
BookMotivational Interviewing for Nutrition and Fitness (Dawn Clifford and Laura Curtis) 
BookDecisive: How To Make Better Choices In Life And Work (Chip and Dan Heath) 
BookLateral Thinking; Creativity Step by Step (Edward De Bono) 
BookSix Thinking Hats (Edward De Bono)
BookThinkertoys: A Handbook of Creative Thinking Techniques (Michael Michalko) 
BookSmartcuts: The Breakthrough Power of Lateral Thinking (Shane Snow)

Thanks so much for joining me this week. If you have some feedback that you’d like to share? Leave me a review on iTunes.

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