Functional Training Centre

EP025: Total Human Optimization, Pursuing Your Vision and Building a Great Team w/ John Wolfe 

I met John Wolfe years ago while studying kettlebell training. What initially struck me about him was his approach to and philosophy about training – I loved how he implemented unconventional training methods into any program as a way to upgrade it.

John, who is now the CFO (Chief Fitness Officer) of Onnit, joins me to talk about everything from how to build culture, a community that connects instead of divides, and powerhouse teams that encourage individuals to step into greatness. We of course also get into unconventional training.


  • Why John left his own business to join Onnit and how you can be happy and successful by putting yourself into the right career
  • The secret to long term growth and success – “It’s not about how much money you make but ________.
  • How to learn some of the best lessons from the things you did wrong – or even better, learning from other people doing things wrong
  • The principle that can be implemented to attract the best talent and a powerful tool that you can use to make great connections (both total game changers!)
  • The 3 C’s that laid the foundation of success at Onnit
  • The “magic formula” that makes the best teams and companies tick and why you MUST do this if you want to create a strong team in your company
  • Why a “choose your own adventure” style of training may be the best way for people to stick to fitness long-term
  • How I broke the record in the Viking Mace Challenge while being hungover at the Onnit grand opening
  • How to create experiences that keep people coming back – the cornerstone of ANY business
  • Why you’re the most successful when you choose your path and do what you love the most — and how you can help people in your organization do that

Onnit Academy
The Pack Fitness Business Coaching
Vigor Life Podcast iTunes (Subscribe Here)

Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

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