EP110: The Language of Coaching & the Art and Science of Teaching Movement w/ Nick Winkelman

I’ve followed Nick’s work for over a decade after meeting him at the Perform Better Summit speaking on the topic of coaching. After every workshop that he hosted over the years, I always left a better coach—curious and thirsty for more.

Nick has a ton of experience from studying and applying his knowledge in the field. His resume is evidence of this. Nick is he currently the head of athletic performance & science for the Irish Rugby Football Union. His primary role is to oversee the delivery and development of strength & conditioning and sports science across all national and provincial teams. Before working for Irish Rugby, Nick was the director of education and training systems for EXOS (formerly Athletes’ Performance), located in Phoenix, AZ. As the director of education, Nick oversaw the development and execution of all internal and external educational initiatives. As a performance coach, Nick managed the speed and assessment component of the EXOS NFL Combine Development Program and supported many athletes across the NFL, MLB, NBA, National Sports Organizations, and Military.

Due to his knowledge and real world application there’s no better person to have wrote the book, “The Language of Coaching”(which is truly a body of work and must for any coach). It’s what Nick and I dive into this episode—the art and science of teaching movement, helping clients move and perform better, get better results, and fulfill your potential as a coach, as well as differentiate yourself and stand out from the rest.

Let’s go.


  • What triggered Nick to write this book and what experiences in his life and coaching career drove the focus to make this such a depth of knowledge.
  • Why you need to be good at the “What” but you must be even better at the “How.” We dive into what every coach needs to understand.
  • The two things that separate the good coaches from the greatest coaches.
  • The reason you still need to understand anatomy, assessment, the X’s and O’s of training as a foundation.
  • Attention powers leaning but motivation powers attention. We talk about how to get both.
  • The reason why a coach MUST be a great salesman.
  • How to understand the client’s personal narrative and use it throughout every training session. We share specific examples you can use.
  • Why most coaches talk too much and how it actually reduces results. We outline the right amount of coaching and what the best of the best do.
  • The “Capture – Keep – Direct” concept of coaching and how it will supercharge your clients attention.
  • The breakdown of a group training session and the “What, Why, How” concept of getting clients on point to have the best session.
  • What the “Read Thread Review” is and how it allows clients to celebrate their wins and learn better, faster, and retain it.
  • The 3 key things every client must have to success long-term and how YOU can help them instil them.
  • How to find cues unique to each individual when it comes to coaching (which will help you connect to the client).
  • The Goldilocks Principle and why you have to use it with people to make sure they don’t get bored or frustrated when training.
  • Why you need to ask yourself how you are challenging clients externally and how you are challenging them internally. You need both every session.
  • What “D-D-C-D-D” is and how this structure can help you organize communication.
  • Reducing stress and anxiety for clients and putting them in a better position for performing the movement. We outline 3 different ways to do it.
  • Strategies to build your coaching cues repertoire and system. Nick and I discuss how you can do it.

And much, much more.


Nick Winkelman Instagram: https://www.instagram.com/nickwinkelman/
Book: The Language of Coaching – The Art And Science Of Training Movement (Nick Winkelman): https://www.amazon.com/Language-Coaching-Science-Teaching-Movement-ebook/dp/B07Z74T5HW/ref=sr_1_1?dchild=1&keywords=the+language+of+coaching&qid=1590089162&sr=8-1
Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2
Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.


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