EP 160: The Training, Skillsets and Mindsets Of Being An Athlete For Life, & Winning In The Game Of Life

This was a interview that Ali Gilbert did with me on the Virtual Silverback Summit that I want to share with everyone as I dove into the Athlete For Life model of training, as well as diving into the mindset of growth, overcoming obstacles, and winning in life. I share how I approach my own training, both physical and mental, as well as that of my clients.

IN THIS EPISODE YOU’LL LEARN:

• The experience from a combined 12,000+ clients we have coached between the two Vigor Ground gyms in Slovenia and Seattle.
• Why no one cares about how they look IF they feel like crap and can’t function and perform tasks they want to.
• The reason why a weekend warrior without strength training is exposing themselves to injuries.
• Why men miss the “locker room atmosphere” and that is a huge part of success in the training.
• The 4 spokes of the wheel that create a body that looks, feels, and performs at it’s best.
• Why doing your best is only part of it, the key is to _________.
• The studies that show what is closely correlated to mortality and how to integrate into a comprehensive program.
• NOT training speed and power is leading you to not be able to perform in sport, life, and is setting you up for injuries.
• The BIG reason older clients should do speed and power training.
• How my parents who both have Parkinson’s influence my training with clients.
• How I use the pie analgoy with the R7 training model to create Athlete for Life training programs.
• Machines vs free weights, what, when, how and why I choose one or the other.
• How to help clients believe the best is yet to come. The “never peak” mentality!
• The way the Vigor Ground environment drives community and creates a culture of getting better.
• Why more and more people are doing labs and tests to find out what is “under the hood”, their inner health.
• If you don’t have a path and a plan, your default is struggle, falling back to doing what you’re doing now.
• 3 levels of accountability you get at coaching gyms that are a superpower.
• The mindset practices I use with clients to build their mental strength.
• Why you must understand that our behaviors are bio-physio-social and how to affect your own personal change.
• The reason you MUST dive deeper into these specific topics to become the highest level coach.
• Why a therapist, a group, and treatment changed my life once I actually asked for help.
• How fighting for your limitations is keeping you stuck and the awareness that will break you free.
• Why you should be the first one, the example, for others you love to look up to.
• The power of stories and consistency.

LINKS & RESOURCES:

Vigor Ground Fitness and Performance www.VigorGroundFitness.com

Luka’s Courses and Workshops  www.LukaHocevar.com

Vigor Life Podcast (iTunes)  h

Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

EP 159: The Good, The Bad, and The Ugly Of Weight Loss Drugs w/ Dr. Christle

I met Dr. Christle at an event we were both speaking at in Edmonton, Canada and after listening to her presentation, I knew I needed to get her on the podcast and talk about weight loss drugs, the why, what, how, and the misconceptions, challenges, and stigma around them as well as when they make sense, when they don’t, and the upsides and downsides. I wanted to learn more as I have clients on them and wanted to better navigate the space (it’s also something every coach should listen to as these conversations will become more and more frequent). 

Dr. Christle Guevarra holds a Bachelor of Science in Chemistry and a Minor in Mathematics from San Francisco State University, a Master of Science in Organic Chemistry from the University of Wisconsin-Madison, and a Doctor of Osteopathic Medicine from the Western University of Health Sciences. Passionate about education, she was awarded a Pre-Doctoral Teaching Fellowship at the Western University of Health Sciences, where she taught first- and second-year osteopathic medical students. Christle completed her Family Medicine residency at Crozer Health in PA, where she was awarded “Resident of the Year.” She then completed her Sports Medicine fellowship at the University of Nevada Las Vegas, where she worked with Division I Football, professional (boxing, MMA, basketball), and recreational athletes. Currently, she maintains a telemedicine private medical practice and also serves as an official traveling Team Physician for US Figure Skating.

As a firm advocate of Exercise Is Medicine, Christle believes in “practicing what you preach.” A former champion competitive powerlifter, she now enjoys lifting for physique enhancement while also training for Brazilian Jiu Jitsu.

IN THIS EPISODE YOU’LL LEARN:

• What got Dr. Christle into medicine and the desire to be a doctor and jump to evidence based fitness.
• The shocking history of weight loss drugs and why theres a foundation of skepticism. 
• Semiglutide, Ozempic, and Wegovy, origins, do they work, how they work, and who should consider taking it. 
• What made Dr. Christle decide to start taking weight loss drugs herself and her thoughts, insights and experiences around it. 
• The stigma, judgement and sometimes shame of taking weight loss drugs. 
• The two missing ingredients that are a must when it comes to having success with weight loss drugs.
• Calorie restriction, hunger, and what the day to day is like when it comes to weight loss drugs.
• Is there a rebound weight gain after getting off the drugs, how much to expect, and how to battle it.

• Insights on dosages and whether the recommended dose is the right one for you specifically. 
• Side effects, both short and long-term, and the future of weight loss drugs (as well as other possible huger reducing drugs).
• Should the drugs be taken for a shorter period, for good, or not at all.
• Thoughts about calories and protein while on the drugs and how to improve your outcomes when you do not feel like eating. 

• How important strength training and exercise is when it comes to long term sustainable weight loss. 
• Why weight loss drugs may be the gateway for some to start exercising. 

LINKS & RESOURCES:

Dr. Christle Guevarra Instagram  ⁠https://www.instagram.com/dr.christle/⁠

Vigor Life Podcast (iTunes)  ⁠h⁠

Vigor Life Podcast on Spotify ⁠https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug⁠

Luka Hocevar YouTube Channel ⁠https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

EP 158: Words That Sell & How To Use Email To Position Yourself, and Grow Your Fitness Business w/ Joey Percia

I met Joey as a coach in the fitness industry that was great at what he did and helped clients transform for close to a decade. From there her went online and built a six figure online coaching business and started to really understand copywriting, marketing, and especially offers and email marketing. He fell in love with it and has become a go-to high level copywriter and email marketing expert that helps blow up (all types) of businesses and it was great catching up and talking actionable steps for coaches to improve their copy, marketing, and email skills. 

Joey Percia is a copywriter, marketing consultant, author, and fish taco slayer. 

Over a decade ago after receiving his Master’s degree in Exercise Science, Joey began traveling, learning, and being mentored by top health and fitness coaches. Now he writes and consults for some these same coaches who credit his approach to copywriting and marketing as “genuine, refreshing, and bad*ss.” 

Although Joey primarily works with health and fitness businesses he’s had rockstar clients in many different industries including dating, pharmacy, cannabis, habit-building, digital marketing, online business development, self-development, real estate, chiropractic, and more. 

Joey also writes about direct response marketing, fitness, business, and life on his blog. 

IN THIS EPISODE YOU’LL LEARN:

• How Joey went from being a successful in person coach to transitioning online.

• What did it take, and how long, to build a 6-figure online coaching business.
• What Joey did that everyone else was doing that DIDN’T WORK. 

• Why building the skillset is THE most important thing, and its something no one can take away from you.
• If you’re a coach, you ARE in the business of marketing, doing avoid it! 
• How marketing helps you become better at your coaching craft, a double whammy that will grow your business. 

• Joey breaks down a simple strategy of how you can instantly improve your marketing communication. 
• Copy is both emotional AND logic, and we must be like lawyers and structure our point in a certain way. 

• My secret strategy to attract more of your best clients with just a pen and a journal.
• The Pixar story framework in emails with an indirect offer that will help you get new leads and clients weekly.

• Marketing is pre-selling, it’s like moving people around the bases in baseball.
• Why the first month of doing things right with offers will crush it, and then it slows down; this is how you turn it around. 
• Why content can be so powerful and how to be omnipresent as the expert in your community.

• The “Super Signature” that will help you generate clients with every content post. 
• The reason you MUST repurpose content and how to do it effectively. 

• Turning one on one experiences into one to many content that can live for a long time and impact many thousands. 
• Joey’s APAA framework for writing great emails. 
• Why getting people to take action in emails is so important (hint: action is not just asking for the sale).

• My cheat sheet to writing great emails FAST.
• The list of email ideas I use to write headlines that people click and topics that engage people.
• How to build your email list with engaged followers (it’s not how it used to be). 

LINKS & RESOURCES:

Joey Percia site: ⁠www.JoeyPercia.com⁠

Joey Percia Instagram: ⁠https://www.instagram.com/joeypercia/⁠

Vigor Life Podcast (iTunes)  ⁠h⁠

Vigor Life Podcast on Spotify ⁠https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug⁠

Luka Hocevar YouTube Channel ⁠https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber